Case Studies

Building an In-House Programmatic Capability That Delivered Stronger ROI

A multi-market business relied heavily on external agencies, resulting in limited transparency, slow optimisation cycles, and inconsistent performance across markets.

We designed an in-housing strategy covering:

• DSP selection and onboarding
   
• Campaign structure and governance
   
• Measurement frameworks aligned to business outcomes
   
• Team capability and operating models
   

• Improved media efficiency and ROI
   
• Faster optimisation and clearer performance insight
   
• A scalable model that reduced dependency on agencies
   
• Stronger alignment between marketing activity and commercial outcomes

Rebuilding Measurement to Support Smarter Marketing Decisions

A marketing team lacked confidence in attribution and performance reporting, leading to debate rather than decision-making.

• Reviewed tracking, attribution, and reporting frameworks
   
• Simplified metrics aligned to business goals
   
• Introduced practical dashboards for performance monitoring
   
• Supported teams in interpreting data consistently
   

• Greater confidence in performance evaluation
   
• Clearer investment decisions
   
• Reduced internal friction
   
• A shared understanding of “what good looks like”

Aligning Marketing and Sales to Improve Commercial Performance

Marketing and sales operated in silos, with misaligned KPIs and inconsistent messaging.

• Reviewed go-to-market strategy and funnel structure
   
• Supported sales leadership with commercial coaching
   
• Aligned marketing outputs to sales priorities
   
• Introduced shared performance frameworks
   

• Stronger collaboration between teams
   
• Clearer pipeline visibility
   
• Improved commercial outcomes
   
• A more joined-up growth strategy