Meet Dale Fisher-Brown, FCIM

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I have spent over a decade in performance marketing, including leading growth planning and media capability across regulated iGaming markets.

SignalOS™ was developed to solve a recurring problem:

BI reports performance at portfolio level, but Marketing allocates budget at channel level — using incomplete signals.

That gap creates inefficiency.

Fisher-Brown Partners exists to close it.

FCIM Chartered Fellow
PMW Powerlist 100
€211M portfolio managed
Three in-house trading desks built
Six regulated markets

Every engagement has:

• Defined deliverables
• Clear timeline (2 weeks for diagnostics, 8-12 weeks for implementation)
• Transparent pricing (£20–120k depending on service)
• Success criteria (what does "done" look like?)

No vague retainers. No "let's extend another quarter."

Performance Diagnostic & Growth Planning services include outcome guarantee:

If opportunities identified < 10x fee, you receive 30% refund.

Measurement: Documented opportunities with conservative/mid/aggressive scenarios.creativity and strategy to deliver results that exceed expectations.

I don't hand you a deck and disappear.

I attend your WBRs. I train your team. I configure the framework. I troubleshoot edge cases.

30-day embedded support included in every implementation.

I work with 4-6 clients per year (not 20).

If I'm engaged with Operator A, I won't work with Operator B in the same market until engagement ends.

You get focus. Not 10% of my attention spread across 15 clients.