Fisher Brown Partners
Fisher Brown Partners
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Two Practices. One Growth System.

SignalOS™ improves how capital gets allocated. Programmatic in-housing builds the capability to execute with control, speed and transparency.

PRACTICE 1

Growth Planning & Capital Allocation

SignalOS™ is a decision-making framework for iGaming operators managing €20M–€200M+ portfolios.

We build the metrics, signals, and decision logic required for better weekly allocation — combining BI outputs with custom signals most operators don’t currently track.

The outcome is simple:
clear weekly decisions with profitability built in.

Performance Diagnostic

2 weeks
A forensic review of your allocation approach, identifying where inefficiencies exist and quantifying the opportunity.

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SignalOS™ Implementation

8–12 weeks
Full framework build, signal engineering, threshold calibration, team training, and embedded support.

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Market Expansion Model

6–8 weeks
SignalOS™ adapted for new market launches, including local calibration and event-tier logic.

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Fractional Head of Growth

Ongoing strategic oversight for teams operating SignalOS™.

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PRACTICE 2

Programmatic & Paid Media Execution

We help operators build internal programmatic capability with the right structure, training and governance.

Performance Audit

3 weeks
Clear in-house vs agency comparison with financial modelling and recommendation.

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Programmatic In-Housing

12 weeks
Full trading desk build with platform setup, training and migration.

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Paid Social Strategy

6–8 weeks
Quality-led paid social optimisation with bonus economics and retention signals.

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Fractional Head of Programmatic

Ongoing leadership for in-house programmatic teams.

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Not sure where to start?

Book a 30-minute diagnostic call and we’ll work it out together.

Get in Touch

Fisher-Brown Partners Limited
Capital allocation and programmatic execution for iGaming operators

Dale Fisher-Brown, FCIM
dale@fisherbrownpartners.com
https://www.linkedin.com/in/dale-fisher-brown-fcim-b13b9182/

Based in Cotswolds, UK | Serving operators globally
© 2026 Fisher-Brown Partners Limited. SignalOS™ is a registered trademark

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