PERFORMANCE AUDIT

What You Get:

Forensic analysis of your current programmatic setup. I audit: True all-in cost (agency fee + DSP + ad server + verification + data vendors) Optimization velocity (how fast are issues detected and fixed?) First-party data activation (are you using CRM data or generic platform audiences?) In-housing break-even (what's the investment required? What's the payback period?)

Deliverables:

In-house vs agency comparison (economics, performance, control)
Break-even analysis (when does in-housing make sense?)
Implementation roadmap (if recommendation = in-house, here's the 12-week plan)

Honest recommendation:

Sometimes in-housing makes sense. Sometimes it doesn't.

If you're spending €8M, have 2 markets, and can redeploy existing traders → probably makes sense.

If you're spending €3M, have 1 market, and need to hire from scratch → probably doesn't.

An honest audit tells you which bucket you're in.

PERFORMANCE AUDIT

What You Get:

Deliverables:

Honest recommendation:

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