PROGRAMMATIC IN-HOUSING

What You Get:

Complete trading desk implementation in 12 weeks.

Phase 1: Foundation (Weeks 1-4)

Platform selection & contracts (TTD, DV360, Adform — which DSP fits your stack?)
Team hiring or redeployment (2-4 traders, 1 analyst, 1 ops lead)
Tech stack procurement (DSP, ad server, verification, data vendors)

Phase 2: Build (Weeks 5-8)

Trader training & certification (platform-specific, iGaming KPI focus)
Trading playbook development (campaign structure, bid strategies, fraud detection, optimisation cadence)
Internal processes (how to escalate issues, when to contact DSP support, weekly reporting templates)

Phase 3: Launch (Weeks 9-12)

Migration planning (start with 20% of budget, parallel-run with agency)
Campaign migration (replicate structure, import audiences, launch conservative bids)
Performance validation (compare in-house vs agency: CPA within ±10%, volume within ±15%)

Deliverables:

Operational trading desk (traders trained, campaigns live, dashboards configured)
Trading playbook (documented processes, naming conventions, bid strategies)
30-day embedded support (I attend daily standups Week 1-2, then weekly check-ins)

Unlike generic in-housing firms: ✅ I understand iGaming KPIs (NGP, bonus cost per FTD, multi-deposit %, 7-day active %) ✅ I've built desks for operators (not just agencies) ✅ I know what Finance needs (total cost visibility, margin tracking)

PROGRAMMATIC IN-HOUSING

What You Get:

Phase 1: Foundation (Weeks 1-4)

Phase 2: Build (Weeks 5-8)

Phase 3: Launch (Weeks 9-12)

Deliverables:

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